Another small film following Balagam's route

HYDERABAD: Balagam is one small film which made a big impact at the box office in recent times. It was backed by ace producer Dil Raju. His aggressive campaign and the film's soulful content helped it in becoming a profitable venture at the box office.

Now, another film is eyeing a similar success. It is Rahul Ramakrishna's upcoming project Intinti Ramayanam. It was initially supposed to have a direct digital release on Aha. But after watching the output, the makers decided to go for a theatrical release.

Directed by Suresh Nadendla, Initinti Ramayanam features Navya Swamy, Naresh and Gangavva in pivotal roles. It is a family drama blended with emotions and comedy elements. The makers are following Balagam's formula of arranging special premieres in towns of Telugu states.

This move helped Balagam in getting positive pre-release buzz. We have to see if Intinti Ramayanam also repeats the same feat. Kalyani Malik composed the music for this movie. IVY Productions has bankrolled the project. Sithara Entertainments and Maruthi Team are presenting it.