Over 4.8 lakh biryanis ordered on Swiggy on New Year’s Eve, one out of four biryani ordered in Hyderabad

HYDERABAD: India said a big YES to Biryani! hitting a peak of 1,244 Biryanis ordered per minute on New Year Eve.

Over 4.8 lakh biryanis were ordered on the platform, with nearly one out of every four biryani orders placed in Hyderabad on New Year's Eve. Hyderabad, Bangalore, and Chennai were the top three cities ordering major of the Biryanis.

Swiggy instamart did 1.6X more orders per minute compared to the previous record high during the WC Finals, surpassed the last NYE orders by evening.

“NYE broke all records on Swiggy and Swiggy instamart”, said Rohit Kapoor, CEO food marketplace, Swiggy

As the clock struck midnight, Swiggy marked a new milestone, wrapping up New Year's Eve with record-breaking orders. The night saw an overwhelming demand, especially for larger orders, as users prepared for festive gatherings.

From delicious cuisines to party essentials like chips and drinks, Swiggy and Swiggy instamart became the go-to choice for New Year's Eve celebrations. Notably, Dineout witnessed a surge in year-end party bookings, reflecting a growing trend for reservations. By the evening, both Swiggy's food delivery and instamart services surpassed the highs of the previous year, making it a memorable celebration for everyone.

The orders per minute (OPM) on Swiggy instamart is the highest they have seen so far. It surpassed their previous high during the World Cup finals by 1.6x. Swiggy instamart saw a 10x increase in searches for tonic water, cocktail mixer and glasses. India is partying like never before to ring in '2024

Swiggy’s surprise for a user went viral

About 1,04,12,762 people ordered food for others this year, and Swiggy promptly responded and sent goodies to the ONE user who had nothing sent to him and needed some pampering