Bigbasket launches first-of-its-kind walk-in store in Hyderabad

The fruits and vegetables are sourced directly from over 30,000 farmers


HYDERABAD: Bigbasket, TATA Enterprises announced the opening of its first walk-in store in Hyderabad on Wednesday at Manikonda. Customers would be able to choose from over 4000 product categories, including personal care, branded foods, beverages, kitchenware, and baby care, in addition to fruits, vegetables, and groceries, at the self-service store.

The store, which is over 5000 square feet in size, was opened in the presence of bigbasket Co-Founder VS Sudhakar and farmer members Bollypally Nagesh and Guvva Kumar from the company's Farmer Connect initiative. The fruits and vegetables are sourced directly from over 30,000 farmers. Bigbasket is eliminating additional logistical costs, offering better prices to its farmers, and passing on the price benefit to its customers as a result of this.

VS Sudhakar, Co-Founder, bigbasket, said, "At bigbasket, we have always endeavored to create a strong proposition for both the supply and consumer side of our business online. With our foray into the offline stores, our aim is to reach out further to our consumers by offering high-quality products at extremely competitive prices. The digitally-enabled store is aimed at addressing the changing consumer preferences in the post-pandemic normal. Going forward, our aim is to open more such offline stores pan India."

Giving a further push to bigbasket's sustainable and environment friendly initiatives, the company has adopted a 'no plastic packaging' policy for fruits and vegetables. The bigbasket store is at par with the regular supermarkets in terms of product range and offers a lower price point than even the local markets. This is in line with the Har Din Sasta format on the app store. The digitally-driven outlet has both self and assisted billing counters for faster checkout. Customers can select the products, get them scanned at the billing counter, and pay through popular online and offline payment options. Customers new to the digital environment will also be provided adequate assistance during checkout.

Bigbasket is now present in over 400 Indian cities and towns and is setting new standards in the online grocery market by consistently delivering high-quality products at everyday low prices in every city. With over 15 million customer orders processed each month, the company's current revenue is 1.2 billion dollars.

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